The incorporation of environmental criteria in cattle farming and, in general, in primary sector activities is on the rise. Climate change, European environmental policies, and social pressure, which is increasingly demanding greener products, are the main reasons why the cattle sector is becoming more and more aware of environmental issues and the need to measure the environmental footprint of its products. Grup Operatiu RUMPRINT has addressed this need by the environmental footprint of the complete production cycle, from the farm to the distribution shops, of the milk of the Cooperativa de Ramader del Baix Empordà and the meat of Grup Viñas. On the 3 rd of November, in Monells and online, a conference will be held where the project results will be shared, the experience of the producers who have participated will be presented, and we will learn about the expectations of the sector towards the tools for quantifying the environmental footprint. The project is funded through Operació 16.01.01 (cooperation for innovation) of the RDP of Catalonia 2014-2020.